Business is Booming in Evergreen Colorado

The Evergreen Area Chamber of Commerce’s mission is to increase the local economy by increasing revenues for local business. They have utilized digital marketing to increase their overall website and social media traffic by over 30% and 200%, respectively.  Additionally, the Evergreen Chamber of Commerce helps its members create backlinks to their website, promote their businesses on the member directory and the annual publications, feature businesses on social media and newsletters, and hosting events for businesses to network and showcase their businesses.  The Evergreen Chamber of Commerce and its website and social media pages are the place to go for finding out all the latest local news, fun things to do near you, best restaurants, important events and dates, and so much more.  

Recently, the Evergreen Area Chamber of Commerce and Member, Forensic Marketing, hosted a digital marketing workshop to help members understand how they can follow the Evergreen Chamber of Commerce’s lead in using digital marketing to grow their revenues this quarter.  The one-hour workshop was streamed LIVE on Facebook. Here’s a link to the workshop:  https://www.facebook.com/ForensicMarketing/videos/875678502763688?sfns=mo

The workshop attendees learned about the 5 different types of SEO: 

Technical SEO

  • Crawling
  • Rendering
  • Indexation
  • Mobile
  • SSL
  • Structured data
  • Migrations
  • Page speed
  • Content optimization
  • Status codes
  • Site structure

Resources

  • Google Webmaster Central Blog
  • Google Research Blog 
  • Google’s Blog
  • Bing Search Blog
  • Moz’s Blog
  • Search Engine Round Table
  • Search Engine Journal
  • The SEM Post
  • SEMrush Blog
  • Search Engine Land
  • Deep Crawl’s Webmaster Hangout Notes

On-Page SEO

  • On-page SEO is the practice of optimizing
    individual web pages in order to rank higher and earn high quality traffic from
    search engines
  • On-page refers to both the content and HTML
    source code of a page that can be optimized, as opposed to off-page SEO, which
    refers to links and other external signals like Facebook or directories
  • On-page SEO has changed over the years, so it's
    important to keep up with the latest best practices and changes

Off-Page SEO

  • Create a world-class product or service
  • Customer service gold standard Focus on web
    searchers' intent
  • Have a responsive social media presence
  • Build connections with social media/online
    influencers
  • Recommit to frequenting forums and discussion
    boards, and comment blogging
  • Experiment with content types

Backlink SEO

  • Backlinks (also known as “inbound links” or
    “external links”) are links from other websites to your website
  • Search engines consider backlinks to be the
    equivalent of endorsements of your website and content, which can improve your
    website’s rankings in search engine results
  • Toxic backlinks must be Disavowed
  • High quality backlinks should be put on the
    White List
  • Banklinko’s recent study states that Google’s #1
    ranking signal is backlinks

Mobile SEO

  • Configure your website for multiple devices and
    help search engines understand your site
  • Google does not favor any URL format as long as
    the pages and all page assets are accessible to all Googlebot user-agents
  • Signal to Google when a page is formatted for
    mobile to help Google accurately serve mobile searchers your content in search
    results
  • Keep resources crawlable and allow Google to
    detect that the page is mobile-friendly 
  • Avoid common mistakes that frustrate mobile
    visitors like unplayable vidoes such as Flash Videos

It is imperative that an Evergreen business utilize all types of SEO to improve their digital marketing traffic and conversions to revenue.  There are simple tools available that can help businesses better understand their digital footprint and how to improve it and avoid some of the most common mistakes when someone starts this process.  Those mistakes are:

  1. Incomplete picture; you need to have a clear and complete picture of what exactly you are working with to create a roadmap for the rest of your work on the website 
  2. Not allowing search engines and users to access your website for indexing  
  3. Website speed is slow (>3.5 seconds for loading) 
  4. Duplicate data in meta tag descriptions and headers 
  5. Not having an SSL certificate for security 

You make be asking, should I use a Do It Yourself (DIY) approach or hire a professional?  It can be challenging to stay current on algorithm changes by Google, Facebook, Twitter, etc.  Further, utilizing blackhat tricks (shortcuts and questionable techniques) may seem like a no brainer, but they can do tremendous damage to your status with Google and other search engines.  Basically, it is a full-time endeavor to stay current in digital marketing as it is dynamic and ever-changing.  It is also important to use a proven data-driven digital methodology to deliver meaningful SEO services to beat the competition in your industry and location by ensuring your website is ranked at its highest by Google and other search engines.  Just last week, Google changed its core algorithm.  This is something that Google does frequently throughout the year, which may require reworking your approach and fine tuning your methodology. 

The bottom line is, if you choose DIY, then you must stay up on all the changes that occur to the algorithms and maintain your website daily.  Yes, daily.  Why?  A website is like a car in that it is driven daily.  A car requires gas to be replaced, oil to be changed, tires to be rotated and replaced, etc.  Your website is no different.  It, literally, requires daily maintenance for it to run optimally.  If you take your eye off the ball for a day, then a week, then a month, then you start noticing your traffic is falling along with your ranking.  You have no idea why or even where to look to determine what the problem is as the website looks the same.  However, if you work with a professional, you will have daily monitoring and maintenance for your website for all types of SEO that will ensure all your hard work does not go to waste. 

Lastly, if you are a business in Evergreen, I would encourage you to get a full website audit completed on their website to see where they rank.  This could be the most important thing you do all year.  I believe in this so much that Forensic Marketing is offering to all Evergreen Area Chamber of Commerce Members a FREE full website audit.  All you need to do is visit www.forensicmarketing.biz and complete the FREE consultation form on the homepage, and a representative will contact you to schedule your FREE full website audit.  

digital marketing in evergreen