Conversion Rate Optimization and AI Chatbots
How to Lift Your Website Leads and Sales
Ecommerce sites are seeing a lift in revenues of 15% to 35% when users engage with a chatbot
The future of Artificial Intelligent chatbots and programs is becoming reality:
- It is estimated that by 2020, 85% of customer service will be powered by AI chatbots.
- In a recent study, 63% of people said they preferred communicating with a chatbot instead of a human.
- Ecommerce sites are seeing a lift in revenues of 15% to 35% when users engage with a chatbot.
What is a chatbot?
Similar to a human salesperson in a retail store, a chatbot expedites the customer’s journey and your website sales process. Chatbots ask specific questions to inquire about your visitors’ needs or issues, and responds with the best product option or customer care solution. A chatbot takes your site from a list of static pages to a dynamic user experience.
What is conversion rate optimization?
Conversion rate optimization is the art of increasing the percentage of website visitors that convert into customers by taking the desired action on the page. Visitors leave your website within seconds unless you give them a compelling reason to stay. Often A/B testing is done providing two variations of the page to determine which converts better.
Conversion optimization encompasses graphic design, written content, psychology, usability, testing theory and more.
The first step to increase your conversion rate is understand your visitors needs and motivations. With a chatbot this is done quickly by engaging in a conversation with the user.
All conversion optimization tools such as offer sliders, popups and chatbots engage with prospects at the right time with the right offer. Just imagine a sales person in a store asking you questions at the wrong time of your “customer journey” through the store.
There are several things you can do right now to improve the conversion rate of your website.
- Keep it simple. Your website content should be easy to read and contain lots of white space. Long paragraphs are for the lower part of the page. Short, simple text arranged in a bullet format or contained within a box should be at the top of the page.
- Call to action colors. The key to button colors is contract…. Not every button has to be orange. The call to action on your site must be clear and obvious to find. You need to show your users exactly what you want them to do.
- Asking a question twice with exit intent popups, offer sliders and lead sliders have an average conversion rate of 15%.
- Chatbots. Adding a chatbot to your website improves the conversion rate of your site and the workflow in other areas of your business.
- A/B testing. A common conversion optimization tool is A/B testing which splits the traffic between two different pages to see which one has a higher conversion. A/B testing compares the results against a common goal. You cannot tell if a change is helping or hurting without testing.
How do chatbots increase conversion rates?
A chatbot removes the archaic website navigation system. This is a total paradigm shift in how we interface with websites. Chatbots reduce the time it takes to find what you are looking for, and they simplify the usability on mobile devices. In most cases, the user makes fewer clicks to add an item to the shopping cart. Chatbots provide instant, intelligent help without any pressure from a salesperson. A chatbot not only answers questions to overcome obstacles it provides product details, cost, recommended use, returns and other trust questions. The user perceives a conversation with a chatbot as a private one.
Chatbots lift conversions and revenue per sale from 15-35% when the user is engaged with a chatbot. This means the time to purchase is shortened, questions are answered, obstacles to purchase are removed, products are recommended to fit the user’s needs, you gain insights about your customers, and you create a valuable conversation with your customers.
How does a chatbot improve my business workflow?
Chatbots engage with your users in a conversational way, answering questions, providing support and redirecting to a human when necessary. Specifically, chatbots perform well in customer service, lead generation, surveys and ecommerce applications.
Customer Service and Support
Frequently asked questions from customers can easily be answered by a chatbot 24/7. This allows the live support team to handle more difficult questions that require a human conversation. If a question is too difficult for the chatbot to answer, the question is routed to a human. A chatbot virtual assistant chatbot answers questions in a conversational way, and customer questions are collected for further analysis.
Sales people want to qualify a prospective customer to understand if their use case and budget are a good fit for the product or service they are selling. A lead gen chatbot can help the sales team by asking questions in a conversational way, collecting the data and sending the lead to the sales team or CRM.
If you want to know what your customers are thinking about, you ask questions. Survey tools are useful for this type of data collection. When a survey is used inside of chatbot, the user doesn’t really know they are taking a survey because the chatbot is engaging them in a conversational way. The user responses are collected and evaluated to gain new insights about user behavior and preferences. Survey chatbots are also useful for future sales and marketing campaigns.
An ecommerce chatbot directs a website visitor to a product quickly without using the website navigation, and it can also upsell and recommend other products because ecommerce chatbots can track what a user has purchased in the past. An ecommerce chatbot can also answer questions about shipping, returns, etc. as well as answer product questions.
Ecommerce sites using Ochatbot have experienced a 15-35% increase in revenue when using the chatbot. The conversion rate is higher because the chatbot is answering questions and overcoming obstacles in the sales process. The site’s overall conversion rate is improved because the user experience is more engaging than viewing pages on a website. An ecommerce chatbot is like a store employee who asks you if you need assistance.
More businesses will begin using chatbots and your customers will expect a certain level of customer service from a chatbot, especially for mobile customers who can’t view large sites on a phone. The tradition of clicking pages to get information compared to getting an immediate answer to a question is quickly becoming old fashioned.
Ometrics provides FREE conversion rate optimization tools, and consulting as well as chatbots. Consulting service can be as low as $500. Contact us to learn more.