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Spotlight Interview:Diane Florschuetz/Coldwell Banker Real Estate

Below is an extended interview with Diane Florschuetz/Coldwell Banker Real Estate
from our March/April 2020 Chamber Newsletter.

What type of business form do you have, sole proprietorship, partnership, corporation?

Technically, I am a sole proprietorship, but work under the umbrella of Coldwell Banker.

What are the advantages of this form of business ownership?

Coldwell Banker provides me with the strongest support in the real estate industry so I, in turn, can deliver the support my buyers and sellers need.

What service(s) or product(s) do you offer/manufacture?

As a full-time real estate professional, I have the knowledge you need to get your home sold or find a new one.

  • Set the right selling price for your home
  • Locate qualified prospective buyers
  • Shorten the amount of time your house in on the market
  • Negotiate buying and selling prices
  • Correctly complete all required paperwork
  • Refer you to a network of professional associates, including home inspectors, mortgage lenders and appraisers

What made you choose your current location?

I’ve lived in Evergreen since 2008 and wouldn’t have it any other way. Living and working here is like being on vacation while you're working!  We moved here from Allen, Texas, right outside of Dallas.  We really wanted to live somewhere that our kids would enjoy the outdoors year around, had great schools and we could sit outside without being eaten alive by mosquitoes!

 How did you get started in this business?

After selling the Muddy Buck, I took a couple of years off to spend more time with family and basically recover from working 18 hour days! I’ve always wanted to get into Real Estate, just hadn’t done it yet, so I jumped in and am so happy I did!

What inspired you to get started in this business?

I love Real Estate, I always have. So I finally decided to jump in and actually work in Real Estate!

How did you get your idea or concept for the business?

My husband and I flipped our first house back in 1993, from then on I was obsessed.

How did you get the background and skills necessary to run this type of business?

I did a great course online with Colorado Real Estate School and once I had my license I jumped right into classes to receive my CMAS certification (that’s Certified Mountain Area Specialist). As a Realtor, I am always going to courses on different aspects of Real Estate.   I also do a TON of reading and research!  It doesn’t hurt that I’m attached to my computer and even when I’m relaxing I’m searching for homes for my buyer clients or doing market research for my sellers!

What are your responsibilities as the business owner?

I believe the most basic responsibility for a good real estate agent is ‘Getting my clients to the closing table!’ This really has so many responsibilities that people don’t normally think of. My goal is always to make the process as easy as possible for my clients.

What is your business’s mission statement?

I provide a relational and referral based real estate experience by keeping the focus on my clients dreams and goals. I serve and guide with integrity, dependability, and excellence while sharing fun opportunities within the area!

What are your company’s goals?

To continue to grow my business while serving my clients in finding or selling their dream homes.

How would you describe this company's values?

Integrity, dependability and excellence!

What is unique about your business?

I feel like I truly enjoy working with people and enjoy spending time making sure my clients are well taken care of.

Where do you see your business in the next year?

I hope that my business grows 25% a year for the next 10 years!

What is the future for this type of business?

I’ve watched the internet change businesses for the last 25 years and it’s usually been for the best. However, if it sounds too good to be true it usually is.  So be careful with the next new thing in case it’s not as good as it sounds!  (i.e. iBuyers… if you want to discuss this, give me a call!)

To what do you attribute your success?

I believe you will always be successful if you treat your clients the way you want to be treated. That and the fact that I just love helping people whether it’s helping them to find their new home or help them sell their current home, I just LOVE it!

How do you measure success and over what time frame?

I measure success by referrals, if people are recommending me and enjoyed working with me that’s a success! It doesn’t matter how long it takes as long as I can be proud of it!

What was the last big achievement that was celebrated?

Getting my sellers to the closing table, these clients had such a tough emotional time, they knew they needed to move but they really didn’t want to. Which created some serious emotional moments.  My goal was to help make it as easy as possible for them and still give them the compassion they needed to get through the sale.  In the end, they made it to the closing table with the sales price they wanted and they are happy in their new home.  In work or life?  In work every achievement is a reason to celebrate - especially for each client!

Who are the clients/what are the projects that you most enjoy working on?

There are reasons I enjoy working with every client - for instance, the new home buyer’s are just adorable and so excited to be finding their first homes. The families searching for a new home, I love watching the kids run around choosing which room is going to be theirs and the families picturing themselves living there. For my sellers, I love helping them sell their home as quickly as they need me to with as little stress as possible and I’ve been very blessed with finding the right buyers for the sellers that make it all worthwhile!

What is the best part of working for this company?

The support! Coldwell Banker is an amazing company that has more resources and brilliant people working for them that it makes my job so much easier!

If you had one piece of advice to someone just starting out, what would it be?

Research, research, research… be kind, honest and truly care about your clients and they will care about you.

What's new with your business?

I just moved offices to the Evergreen office. Originally, I was with the Lakewood office, which I loved, but this is so much more convenient!

Why are these new aspects important to the business?

Technically I didn’t need to ‘change’ offices because I can utilize any of the Coldwell Offices throughout the world! If I’m in Parker showing homes and need to run into the office to print something I can, if I’m in Paris and need to take care of something for a client in Colorado, I can pop into the Paris office and take care of business!  It’s super awesome to work with a company that is worldwide!

Is there anything else you would like your fellow Chamber members to know?

I’m here if you need me!

Can you describe your customers? Who is your ideal customer?

Anyone looking to sell or buy a home.  They need to speak english, I wish I spoke another language, but alas I don’t. Although, I do use Google Translate, so I guess clients that speak a different language would just need patience. Ha ha.

Why do your customers select you over your competitors?

I was told by a client recently that they chose me because they could tell I cared about their needs. I hope I can always make people feel that way!

What other categories of Evergreen Chamber member businesses would be great partners for you?

As a Realtor, I feel like everyone in the Chamber is a partner - new people to the community need resources and I love connecting folks!

Does the company give back to the community? In what ways?

I just started working with John Putt on getting the word out about fire mitigation and fire preparedness. It’s a huge issue and our entire community needs to work together on this.  I also just started working with Lee Bertrand to co-lead a CWPIP in our neighborhood, this is the exit planning for a possible fire and working on mitigation within our neighborhood.  Speaking of, are you signed up for Code Red???  If not, call me, we should chat!

How many subscribers do you have?

Instagram - 305, Facebook Business Page - 175, Zillow Premier Agent

How do you advertise your business?

Social Media, Chamber Magazine, Chamber Map, and Zillow Premier Agent.

How do you market your business?

Zillow, and Direct Contact, I’m not a fan of junk mail so I hate sending anything out that someone doesn’t ask for.

Does your business utilize social media? Yes What platforms can we find you on?

Instagram, Facebook, used to Twitter (don’t really like it),and LinkedIn.

How has being a member of the Evergreen Chamber helped your business?

My goal with being a member was to get the word out that I’m a Realtor now and I think it’s working.

Contact Diane Florschuetz/Coldwell Banker Real Estate.